Between Plan B and Pixel World
Event space, MFG Baden-Württemberg (Literature House), Breitscheidstrasse 4, 3rd floor (large event space)
At the MFG Clubhouse, practical change management and metaverse met.
Two interactive sessions offered practical insights and new scope for action:
The Effectuation method showed entrepreneurs, self-employed people, as well as schoolchildren and students how to transform uncertainties into opportunities – a creative workshop for all those who want to develop innovative ways out of crises.
The second part of the event focused on how artificial intelligence and 3D tools can be used to create new, immersive experience spaces – intuitively, interactively, and without prior technical knowledge. Dr. Frank Dürr (co-founder of acameo) provided the impetus.
CONTENTPARTNER
PROGRAM, JULY 4, 2025
PROGRAM, JULY 3, 2025
July 4, 2025, 10:00–11:00 a.m.
What if things turn out differently?
Practical Workshop Session I
„What do you do if things turn out differently than expected?“
Become more crisis-proof with the creative method „effectuation“.
4. July 2025, 11:30–12:30
metaverse. The next internet?!
Interactive hands-on session with Dr. Frank Dürr (acameo / CUUUB)
Experience how to create 3D objects yourself using simple AI tools – without prior knowledge.
SPEAKER*INNEN
Dr. Hendrik Bartsch ist Leiter des Patent- und Markenzentrums Baden-Württemberg. Als Physiker verspürt er eine große Faszination für Innovationen auf allen technischen Gebieten und versteht sich als Markenbotschafter für den Schutz von Innovationen made in BaWü. Wichtig ist ihm, aufzuzeigen, dass kleine und mittlere Unternehmen wie auch Start-ups in Baden-Württemberg hervorragende (und zum großen Teil kostenlose) Unterstützungsangebote durch das Patent- und Markenzentrum in Anspruch nehmen können.
MFG LOCATION
Literaturhaus
Büchsenstraße 4
70174 Stuttgart
FURTHER DIRECTIONS DETAILS