FUTUROMUNDO

Between Plan B and Pixel World

At the MFG Clubhouse, practical change management and metaverse met.

Two interactive sessions offered practical insights and new scope for action:

The Effectuation method showed entrepreneurs, self-employed people, as well as schoolchildren and students how to transform uncertainties into opportunities – a creative workshop for all those who want to develop innovative ways out of crises.

The second part of the event focused on how artificial intelligence and 3D tools can be used to create new, immersive experience spaces – intuitively, interactively, and without prior technical knowledge. Dr. Frank Dürr (co-founder of acameo) provided the impetus.

ORGANIZER

PROGRAM, JULY 4, 2025

July 4, 2025, 10:00–11:00 a.m.
What if things turn out differently?
Practical Workshop Session I

„What do you do if things turn out differently than expected?“
Become more crisis-proof with the creative method „effectuation“.

Event space, MFG Baden-Württemberg (Literature House), Breitscheidstrasse 4, 3rd floor (large event space)

4. July 2025, 11:30–12:30
metaverse. The next internet?!

Interactive hands-on session with Dr. Frank Dürr (acameo / CUUUB)
Experience how to create 3D objects yourself using simple AI tools – without prior knowledge.

Event room, MFG Baden-Württemberg (Literature House), Breitscheidstr. 4, 3rd floor (large event room)

Friday, July 4, 2025, 1:00–2:00 PM
What if things turn out differently?

Practical Workshop Session II

„What do you do if things turn out differently than expected?“
Become more crisis-proof with the creative method „effectuation“.

Event space, MFG Baden-Württemberg (Literature House), Breitscheidstrasse 4, 3rd floor (large event space)

Friday, July 4, 2025, 10:00–18:00
Open Office and Wi-Fi

Workspace, MFG Baden-Württemberg (Literature House), Breitscheidstr. 4, 3rd floor

The public workspace for journalists, creators or workaholics.

PROGRAM & SPEAKERS

10:00 AM | What If Things Turn Out Differently Than Expected? (Effectuation Workshop I)

Mira Kleine (Project Manager for Entrepreneurial Action, MFG Baden-Württemberg)

Crises can either paralyze us—or open up new paths. This workshop focuses exactly on that. Using the Effectuation method, a creative approach from entrepreneurship, we explore how Plan B can turn into something truly valuable. With this method, we discover how uncertainty can become an opportunity for action—a space for exchange, new perspectives, and bold ideas. Together with others, you will work on your personal “crisis scenario” with curiosity, ease, and surprising ideas from the group.

This workshop is aimed at anyone who is currently reorganizing, dealing with changes, or feeling stuck—whether in their job, entrepreneurial role, studies, or personal life. Anyone who wants to collaboratively find creative solutions to real challenges will find this workshop the perfect fit.

11:30 AM | Metaverse: The Next Internet?! (Interactive Participatory Session)

Frank Dürr (Founder of acameo and CUUUB, Tübingen)

Experience how to create 3D objects yourself using simple AI tools.

How are digital experience worlds actually created? And how can you—without prior knowledge—create your own images, 3D objects, animations, or virtual showrooms? In this interactive participatory session, you will experience live how artificial intelligence can already generate entire experience spaces at the push of a button. Whether products, locations, or brand presentations—everything becomes tangible, navigable, and interactive.

This hands-on session is aimed at the curious, marketing teams, innovation managers, and anyone who wants not only to experience the internet of tomorrow but also help shape it. No prior knowledge is required—just a willingness to experiment.

Frank Dürr is an expert in digital twins and immersive brand communication. With projects for Eintracht Frankfurt, Deutsche Bahn, Deutsche Telekom, and leading museums, he combines scientific thinking with entrepreneurial practice.

1:00 PM | What If Things Turn Out Differently Than Expected? (Effectuation Workshop II)

Mira Kleine (Project Manager for Entrepreneurial Action, MFG Baden-Württemberg)

Crises can either paralyze us—or open up new paths. This workshop focuses exactly on that. Using the Effectuation method, a creative approach from entrepreneurship, we explore how Plan B can turn into something truly valuable. With this method, we discover how uncertainty can become an opportunity for action—a space for exchange, new perspectives, and bold ideas. Together with others, you will work on your personal “crisis scenario” with curiosity, ease, and surprising ideas from the group.

This workshop is aimed at anyone who is currently reorganizing, dealing with changes, or feeling stuck—whether in their job, entrepreneurial role, studies, or personal life. Anyone who wants to collaboratively find creative solutions to real challenges will find this workshop the perfect fit.

MFG LOCATION

Literaturhaus

Büchsenstraße 4

70174 Stuttgart

FURTHER DIRECTIONS DETAILS

Between Plan B and Pixel World

ORGANIZER

PROGRAM, JULY 4, 2025

July 4, 2025, 10:00–11:00 a.m. What if things turn out differently? Practical Workshop Session I

„What do you do if things turn out differently than expected?“ Become more crisis-proof with the creative method „effectuation“.

Event space, MFG Baden-Württemberg (Literature House), Breitscheidstrasse 4, 3rd floor (large event space)

4. July 2025, 11:30–12:30 metaverse. The next internet?!

Interactive hands-on session with Dr. Frank Dürr (acameo / CUUUB) Experience how to create 3D objects yourself using simple AI tools – without prior knowledge.

Event room, MFG Baden-Württemberg (Literature House), Breitscheidstr. 4, 3rd floor (large event room)

Friday, July 4, 2025, 1:00–2:00 PM What if things turn out differently?

Practical Workshop Session II

„What do you do if things turn out differently than expected?“ Become more crisis-proof with the creative method „effectuation“.

Friday, July 4, 2025, 10:00–18:00 Open Office and Wi-Fi

The public workspace for journalists, creators or workaholics.

PROGRAM & SPEAKERS

MFG LOCATION

July 4, 2025, 10:00–11:00 a.m.
What if things turn out differently?
Practical Workshop Session I

„What do you do if things turn out differently than expected?“
Become more crisis-proof with the creative method „effectuation“.

4. July 2025, 11:30–12:30
metaverse. The next internet?!

Interactive hands-on session with Dr. Frank Dürr (acameo / CUUUB)
Experience how to create 3D objects yourself using simple AI tools – without prior knowledge.

Friday, July 4, 2025, 1:00–2:00 PM
What if things turn out differently?

„What do you do if things turn out differently than expected?“
Become more crisis-proof with the creative method „effectuation“.

Friday, July 4, 2025, 10:00–18:00
Open Office and Wi-Fi