Brand. Reworked. How AI supports you in the rebranding process
Brands don't emerge on their own – and certainly not without strategy. In the interactive workshop „brand. Reworked.“, the experts at network P showed how AI does not replace brand development, but rather accelerates, sharpens and inspires it.
From rebranding to targeted fine-tuning, participants developed visual prototypes, tested tonalities, and learned how so-called brand prompts help create content that truly fits the brand – rather than seems generic.
A practical deep dive into the future of brand work: fast, creative – and yet completely human.
CONTENTPARTNER
PROGRAM, 4. JULY 2025
4. July 2025, 3:30 PM - 4:00 PM
Warm-up & entry:
Why brands need to (re)invent themselves
What does brand work mean today –and how can AI provide fresh impetus?
Bosch-Areal, Haus 7, 4.OG
Live Case: Rethinking a Brand
– Brief introduction of the brand
– Where should the journey go?
– Interactive voting: Which direction makes sense?
4:00 PM - 4:30 PM
Visual Prototyping with AI
– AI tools such as Midjourney & Co. in use
– What works, what doesn't? A look at style, feasibility and recognition
4:30 PM - 5:00 PM
From generic text to real brand voice
– What you need a Brand Prompt for
– Examples that show how AI texts become brand-appropriate
5:00 PM - 5:20 PM
Wrap-up & Discussion: Opportunities, Limits, Best Practices
– What can AI do – and where are humans in demand?
– Questions & Exchange
5:30 PM - 7:00 PM
Afterwork & drinks on the roof terrace
Socializing & Exchange
THE SPEAKERS
Netzwerk P-Offices
Forststraße 7
70174 Stuttgart
FURTHER DIRECTIONS DETAILS